Choosing Between Different Types Of Real Estate Offices

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In the Lake Placid region there are currently over 15 real estate agencies including brokers and realtors offices to choose from to list a home for sale or to get help from a local expert to purchase a home in the area. It is tricky trying to decide what real estate agency is going to be the right fit for you especially if you know agents from different agencies. It can also be difficult to pick a better real estate agent without knowing what additional values they offer to their clients, even when meeting with the prospective representatives for your transaction.

How should you choose your real estate agent? Every office has its own feel, strengths, and geographic reach. Knowing these factors can help clients make an educated discussion on who they would like to work with. Keeping them in mind when visiting different brokers and agencies can help you ask the best questions to help with your decision. Below are some features that our clients receive that we believe separates Adirondack Premier Properties from the other real estate agencies in the Adirondacks.

The Berkshire Hathaway Name And Network

The Berkshire Hathaway HomeServices name has helped our office reach new areas we would have never expected to reach as a local brand. Berkshire Hathaway has now grown into an international brand with nearly 1,500 offices across 12 countries including, the U.S., Canada, Mexico, Europe, the Middle East, The Bahamas, and India. This network of potential buyers from across the world provides our customers with one of the highest property exposures that is available on the market. This visibility has given our office the opportunity to have properties featured in major publications such as Mansions Global, Robb Report, Dwell and other real estate social media sites.

Our Offices Are Open Seven Days Per Week

The Berkshire Hathaway HomeServices Adirondack Premier Properties and Adirondack Realty offices are open 7 days a week from 9am to 5pm with a choice of 20+ agents available to help you. Both offices also have a team to help aid the agents with processing offers and deals. Led by Margie Philo who is the Broker/Owner, our offices take pride in our availability, our level of rapid support, and dedication to our clients. If you are choosing a realtor to sell your home, full-week availability is a must to ensure it gets the most viewings possible.

Marketing The Properties We Represent

Adirondack Premier Properties invests heavily in marketing, from delivering a strong digital presence to active participation in local and real estate print marketing. Currently, our offices are using popular social media networks to market listed properties as well as local events to clients and prospective buyers across the web. From this presence as well as our connection to Berkshire Hathaway HomeService we have had unique properties and houses featured on an array major news and real estate sites.

Our printed material marketing places exposure in publications such as Homes and Land, Adirondack Living, Adirondack Life and Prestige Magazine what is Berkshire Hathaway’s premier magazine. Prestige Magazine has a minimum distribution of  50,000 issues printed distributed to an affluent US audience, Delta Sky lounges, Berkshire Hathaway HomeServices offices as well as inserted into Unique Homes magazine. 

On top of our print and digital presence, our two office locations also provide great marketing visibility for our clients. Our main office, Adirondack Premier Properties is located on Main Street in Lake Placid providing high foot traffic visibility to a real estate digital board as well as lighted property signs in our window. This window truly stands out from early in the morning to later at night. Adirondack Realty in Keene Valley does not have the foot traffic that Main Street Lake Placid has but it is the first real estate sign many people see as they visit from New York City, New Jersey or Albany areas. It is also located next to the historic Noon Mark Diner where many hikers and travelers stop.


Photos, videos and 360 Tours are a major aspect of selling real estate. Clients are visual and having photography and videography done professionally is the best way to give our clients a head start, whether they are buying a property from afar and considering coming to visit, or selling to our vast network viewing properties across the world. The importance of good imagery grew during the height of the Covid pandemic when home buyers were unable to travel.

Some agencies in the Lake Placid region have posted properties with imagery taken via walking through the home with a cell phone. Our office prides itself on having the home semi-staged with professional photos done for every home that we list for sale or rent. While cell phone cameras are better than they ever have been nothing beats a DSLR camera and taking the time to make sure the home looks its best. 

The best real estate agents offer a mix of expertise, passion, and strong marketing. With Adirondack Premier Properties you will be sure to find the Lake Placid real estate you want, so please consider buying, selling or renting it with us.

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